INDUSTRY
Healthcare
ONGOING STRATEGIES
SEO | Generative Engine Optimization (GEO)
BUSINESS TECHNOLOGIES
Additional Support From
PPC | CRO | LOCAL SEO
Let’s build your next growth system
We work with leadership teams to pressure-test growth strategies before misalignment shows up in pipeline, trust, or revenue.
Boosting Authority in AI-Powered Search
In healthcare, credibility isn’t optional — it’s the product.
This accreditation leader saw an opportunity to extend trust beyond users and into AI-driven search experiences where decisions increasingly begin.
Instead of focusing only on rankings, the strategy centered on becoming the most trusted reference for both people and AI systems through expert-led content and authority-building visibility.
Pathloft wasn’t just a service provider — it felt like a true partner invested in our success.
— Leadership Team
About The Client
The client is an independent, nonprofit healthcare accreditation organization focused on quality, safety, and trust across healthcare systems. With decades of industry leadership, they support organizations navigating compliance, innovation, and patient-centered care in an increasingly complex healthcare landscape.
The Approach
Expert-written seed content covering complex healthcare topics
Focus on accuracy, authority, and citation-worthiness
Strategic outreach to earn placements from trusted, industry-relevant sources
Visibility optimized for AI assistants and AI Overviews, not just SERPs
The result: category leadership reinforced across both traditional and AI-powered search.
Authority Link Outreach
Operating in a trust-driven healthcare landscape, this accreditation organization competes with providers backed by long-established domain authority.
To break through, a targeted authority outreach strategy was executed to earn placements from credible, healthcare-relevant sources—the same sources AI systems rely on when generating answers.
95+ authoritative backlinks were secured to expert seed content and core pages, strengthening:
Search rankings
Trust and credibility signals
Likelihood of citation by large language models
The result: greater visibility where both users and AI look for verified healthcare information.
